Balancing user needs with business viability to drive sustainable product growth
By aligning company objectives with deep user insights, I prioritise high-impact initiatives that respect technical and resource constraints. I don't just design for the ideal state; I architect scalable solutions that empower teams to ship faster, reduce operational waste, and deliver measurable value at every stage of the product lifecycle.
9 years of Design Systems expertise
From mastering the fundamentals of Atomic Design to leading cross-functional audits with Engineering, I bridge the gap between design vision and technical execution to drive business growth.
Bridging the gap between vision and execution
I focus on the "human infrastructure" of product design—building deep relationships with Product, Engineering, and Marketing to create high-performing teams and scalable processes that deliver excellence, every single sprint.
Embedding Accessibility into the DNA of our process
I led a year-long, accessibility-first initiative in close partnership with Engineering to ensure our products work for everyone. By systematically auditing and resolving WCAG gaps across all platforms, we transformed compliance from a checklist into a core design standard.
Simplifying finance through familiar design
I bridge the gap between complex financial requirements and user-centricity. By utilising existing design system architecture, I create seamless transitions across internal products—building stakeholder trust and delivering consistency within highly regulated, established environments.
Modular design built for Marketing agility
Through a deep partnership with our Marketing team, I developed a section-driven WordPress workflow that prioritises implementation confidence. By leveraging existing patterns into a flexible builder, I enabled the team to ship faster while maintaining a consistent, professional user experience.
